More and more crucial today are specialized markets, and in this sense, I think that it's even more interesting to see how trends which were originally meant to be subversive or critical can be perfectly reappropriated and sold for consumption. Ecological food, organic food, green products, and so on--this is one of the key niche markets today. Let's take a typical guy who buys organic food: he doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who
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